Baked By Bibis
Versa is a festival created for women by women. It is the first large-scale, multi-day music and culture “celebration” of it’s kind and will be set to launch in Chicago in June of 2022.
As lead art director and designer, my team and I helped in launching a brand identity that was distinct, compelling and inclusive.
Baked by Bibis is a mother-daughter owned bakery based in Brooklyn, New York. With a foundation rooted in healthy eating, Baked By Bibis has become an enterprise for homemade healthy treats that taste as good as they look.
The brand should express their youthful energy, convey affection and honor the heritage of a family bakery while looking retro and homely. My role in this project was to revitalize their brand identity, which included a new logo, packaging and website design.
Designed and illustrated by the talents of Erin Ploen
Brand Colors
Logo and clear space
Typography (Primary & Secondary)
Landing Page
