Kraft Singles
Versa is a festival created for women by women. It is the first large-scale, multi-day music and culture “celebration” of it’s kind and will be set to launch in Chicago in June of 2022.
As lead art director and designer, my team and I helped in launching a brand identity that was distinct, compelling and inclusive.
Let’s keep kids cheesing by celebrating life’s milestones, big and small. With Kraft Singles, every kid deserves a slice (or two) of joy and deliciousness.
Banners
OOH
OOH Activation: Joining its nut and hotdog relatives, the Cheesemobile will travel across the US, making its way to soccer tournaments, school plays, picnics, etc. to bring cheer to those everyday moments.
