Versa Exp
Versa is a festival created for women by women. It is the first large-scale, multi-day music and culture “celebration” of it’s kind and will be set to launch in Chicago in June of 2022.
As lead art director and designer, my team and I helped in launching a brand identity that was distinct, compelling and inclusive.
Versa is a festival created for women by women. It is the first large-scale, multi-day music and culture “celebration” of it’s kind and will be set to launch in Chicago in June of 2022.
As lead art director and designer, my team and I helped in launching a brand identity that was distinct, compelling and inclusive.
Primary & Secondary Logos
Brand Colors
Patterns & Textures
Iconography
Versa’s platform is about empowering women and making sure their voices are heard throughout communities.
The rotated “V” is a mark of collective power, flipped to face forward.
Wheat Paste Phase 1:
2500 Wheat Pastes went up in 8 different neighborhoods in Chicago to launch the campaign. As a form of artistic expression for the posters, I hand-collaged magazine cut-outs symbolizing the dynamic movement of women coming together featuring thought-provoking headlines and statistics.
Wheat Paste Phase 2:
