Versa Exp
Versa is a festival created for women by women. It is the first large-scale, multi-day music and culture “celebration” of it’s kind and will be set to launch in Chicago in June of 2022.
As lead art director and designer, my team and I helped in launching a brand identity that was distinct, compelling and inclusive.
Versa is a festival created for women by women. It is the first large-scale, multi-day music and culture “celebration” of it’s kind and will be set to launch in Chicago in June of 2022.
As lead art director and designer, my team and I helped in launching a brand identity that was distinct, compelling and inclusive.
Primary & Secondary Logos
Brand Colors
Patterns & Textures
Iconography
Versa’s platform is about empowering women and making sure their voices are heard throughout communities. The rotated “V” in the logo signifies our “Women are Greater Than” launch campaign, capturing the essence of feminism and our shared journey toward equality and togetherness.
Wheat Paste Phase 1:
2500 Wheat Pastes went up in 8 different neighborhoods in Chicago to launch the campaign. As a form of artistic expression for the posters, I hand-collaged magazine cut-outs symbolizing the dynamic movement of women coming together featuring thought-provoking headlines and statistics.
Wheat Paste Phase 2:
