Project Watches X the Times Collection
Versa is a festival created for women by women. It is the first large-scale, multi-day music and culture “celebration” of it’s kind and will be set to launch in Chicago in June of 2022.
As lead art director and designer, my team and I helped in launching a brand identity that was distinct, compelling and inclusive.
In tribute to artists M&Co and Tibor Kalman, I was able to design a unique watch face for the Project Watches “Times Watch Collection.” In parallel, I acted as the lead art director for all editorial photography associated with the project. The collection represents a tribute to influential artists M&Co and Tibor Kalman.
The watch collection is currently being sold at the Museum of Contemporary Art in Chicago (MCA).
Brand Colors
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